![]() Willie Colon, former New York Jets lineman and current Barstool employee, gathered the minority employees at Barstool to have a discussion about the recent events and Portnoy's comments on the 2Biggs podcast. Jemele Hill called attention to the video when she tweeted about it, leading to a firestorm of criticism towards Portnoy and Barstool, as well as Barstool fans firing back at Hill and digging up an old tweet of hers mocking transgender people. On Monday, Portnoy posted a video declaring he could not be "canceled," explained that when a comedy site does comedy as long as Barstool has that some things will look bad in hindsight, and refused to apologize for his past actions. Dan Katz (AKA Big Cat and co-host of Pardon My Take) was seen laughing at the comments in the videos, and Kevin Clancy (AKA KFC Barstool) made similar comments about Kaepernick and the appropriateness of "blackface" at Halloween parties. There was also a clip of Portnoy singing along to a Ja Rule song and using a racial slur. Over the weekend, old video was unearthed of Dave Portnoy making racist remarks in regards to Colin Kaepernick back in 2016, comparing the quarterback to Osama bin Laden. I don't know how many leads they get so that number is TBD.It has been quite a week at Barstool Sports. I really don't think they're paying that much if there's no guarantee everyone hears it, not to mention it's roughly the same 1.5 million people, which is why I think they have an upfront of about $1 million and then pay Barstool a bonus for every lead PMT generates. If every single 1.5 million people heard that spot for CashApp (which again, a TON of people are skipping those ads), they're looking at a $10.66 CPM, which is a reasonable price IF all of the listeners were guaranteed. Let's say they have 1.5 million listeners an episode. I absolutely believe they'd be paying $16k an episode because what I mentioned before. That's why when Darren Rovell tweets those dumb things like "so and so just gained $1 million worth of ad space for this", because eyeballs and ears are always counted as value by marketers. When you say listeners are only valuable if you can sell ads, then why does it matter if the average is actually over a million? Listeners do matter to brands when you can guarantee you have them because it's called brand awareness. It's not about how much the individual shows make right now, it's a long term deal that will eventually turn over profit for Penn. They've shown to be dynamic enough to where they can dip their toes into multiple arenas and grab new fans and eyeballs, which Penn will convert into paying customers. They're valued at $450 million because they were bought by a gaming company who thinks they can convert Barstool's talent and massive (diehard) following into profit through multiple venues. 10 cents per listener when you can’t even prove people heard the ads. Maybe if they’re crazy $2 million because people see the logo on the show banner which is considered an impression as well. So it depends on how many sign ups they’re getting but an app like that knows they can only generate sign ups for so long so it’s more a branding campaign, which is why they paid the upfront. ![]() They definitely have cost per acquisition aka CPA/performance built in so Barstool gets paid for every sign up for someone that uses the code barstool. If they’re even doing it on a CPM basis it’s probably at most $20 since they can’t prove how many people listen to the ads.Ĭash app likely did pay an annual upfront of maybe $1 million to sponsor the show. This would equate to a CPM (cost per thousand impressions) of $100 which is absolutely insane when at least half of the people skip the through the ads. I’m sorry but you don’t know what you’re talking about. Jake Marsh-35k(if he is even paid by barstool) ![]() PFT Commenter- 500k (got a new contract in June)īrandon Walker-38k(This was confirmed as his first contract, may have gotten a raise since)Ĭaleb Pressley-80k (back when he was doing tours, was given 50k confirmed, has likely gotten a raise) NOTE: THESE ARE ALL OPINIONS/EDUCATED GUESSES, EXCEPT FOR CONFIRMED SALARIES(which are marked as so) Big Cat lives across the street from JJ Redick, and PFT lives in the same building as Andy Cohen These are my thoughts, I would like to hear AWLs opinions on this. Feits has been at the company since Milton, but doesn't hold equity, and said back in 2017 he made 75k + bonuses. A few employees have had their salries reported, specifically Fran, Ria, and Glenny all being confirmed in the 6 figures in 2017. I know that some people, like Big Cat, have Equity in the company.
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